Login

BT and Premiership Rugby in exclusive live broadcast deal

Created by
Scott Abbott
Last modified
Sunday, 11 January 2015

premiership rugbyNews Releasebt logo

 

DC12-267                                                                                                                                                                                                                                                September 12, 2012
BT AND PREMIERSHIP RUGBY IN EXCLUSIVE LIVE BROADCAST DEAL

BT and Premiership Rugby today announced one of the biggest broadcast deals in the history of club rugby, signing a contract worth up to £152 million for a range of exclusive live rights over a four year period.
In a ground-breaking move for the club game in England, BT will have the exclusive live broadcast rights for four years to show Aviva Premiership Rugby and the J.P. Morgan Asset Management Sevens from the 2013-14 season. BT will also have exclusive live broadcast rights to matches played by Aviva Premiership Rugby clubs in any future European competitions from 2014-15 for three years.
Live Aviva Premiership matches are currently split between BSkyB and ESPN so the new deal means that from next season, rugby fans will be able to catch all of the excitement of the Aviva Premiership in one place with the bonus of additional live coverage from future European competitions from 2014.
“This is a game-changing agreement and will deliver a service that I know our club supporters will enjoy,” said Mark McCafferty, Chief Executive of Premiership Rugby, the umbrella organisation of the Aviva Premiership Rugby clubs.
“We are delighted to have concluded our discussions with such an ambitious partner that will help bring Premiership Rugby to new audiences.
“BT is a company at the cutting edge of technology and that is one of the reasons it makes them such an exciting broadcast partner for Premiership Rugby.
“We will develop a broad partnership. As well as showing the live games, BT will assist us in further upgrading the technical infrastructure of our clubs’ stadia and by building Community programmes with us.”
Marc Watson, BT Vision CEO added: “BT is delighted to have secured this deal. Rugby Union is entering a thrilling phase with the World Cup being staged here in 2015 and rugby returning to the Olympics in 2016. We plan to bring the excitement of the very best matches to as wide an audience as possible. We will also be bringing all of the action together in one place and will look to distribute it on a variety of platforms.”
“BT is serious about sport and this deal means we will be offering the very best rugby action alongside some of the most thrilling football matches from the Premier League. That is a winning combination and one that will appeal to fans of both sports.”
The agreement, which is worth up to £152m, covers:
• Exclusive live broadcast rights to up to 69 matches per season from Aviva Premiership Rugby for four years starting from the 2013-14 season.

• Exclusive live broadcast rights to matches from the entire J.P. Morgan Asset Management Sevens Series for four years starting from the 2013-14 season.

• Exclusive live broadcast rights to matches of Aviva Premiership teams in any future European competitions for three years starting from the 2014-15 season.

Notes to editors:

Premiership Rugby is the umbrella organisation of Aviva Premiership Rugby which comprises the following 12 clubs: Bath Rugby, Exeter Chiefs, Gloucester Rugby, Harlequins, Leicester Tigers, London Irish, London Wasps, London Welsh, Northampton Saints, Sale Sharks, Saracens and Worcester Warriors

 
For further information
Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369. All news releases can be accessed at our web site: http://www.btplc.com/News

For further details please contact Paul Morgan, Communications Director of Premiership Rugby on 07557 477796 or


About BT
BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries.  Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.  BT consists principally of four lines of business: BT Global Services, BT Retail, BT Wholesale and Openreach.

In the year ended 31 March 2012, BT Group’s revenue was £18,897m with profit before taxation of £2,445m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.  BT Group plc is listed on stock exchanges in London and New York.  

For more information, visit www.btplc.com

BT Group Communications

BT Centre
81 Newgate Street

London EC1A 7AJ


                                                                          

BT Group plc

Registered Office:

81 Newgate Street London EC1A 7AJ

Registered in England no. 1800000

www.btplc.com

 



 



News Release

DC12-267

September 12, 2012

BT AND PREMIERSHIP RUGBY IN EXCLUSIVE LIVE BROADCAST DEAL

BT and Premiership Rugby today announced one of the biggest broadcast deals in

the history of club rugby, signing a contract worth up to £152 million for a range of

exclusive live rights over a four year period.

In a ground-breaking move for the club game in England, BT will have the

exclusive live broadcast rights for four years to show Aviva Premiership Rugby and

the J.P. Morgan Asset Management Sevens from the 2013-14 season. BT will also

have exclusive live broadcast rights to matches played by Aviva Premiership Rugby

clubs in any future European competitions from 2014-15 for three years.

Live Aviva Premiership matches are currently split between BSkyB and ESPN

so the new deal means that from next season, rugby fans will be able to catch all of

the excitement of the Aviva Premiership in one place with the bonus of additional live

coverage from future European competitions from 2014.

“This is a game-changing agreement and will deliver a service that I know our

club supporters will enjoy,” said Mark McCafferty, Chief Executive of Premiership

Rugby, the umbrella organisation of the Aviva Premiership Rugby clubs.

“We are delighted to have concluded our discussions with such an ambitious

partner that will help bring Premiership Rugby to new audiences.

“BT is a company at the cutting edge of technology and that is one of the

reasons it makes them such an exciting broadcast partner for Premiership Rugby.

“We will develop a broad partnership. As well as showing the live games, BT

will assist us in further upgrading the technical infrastructure of our clubs’ stadia and

by building Community programmes with us.”

Marc Watson, BT Vision CEO added: “BT is delighted to have secured this

deal. Rugby Union is entering a thrilling phase with the World Cup being staged here

in 2015 and rugby returning to the Olympics in 2016. We plan to bring the excitement

of the very best matches to as wide an audience as possible. We will also be bringing

all of the action together in one place and will look to distribute it on a variety of

platforms.”

BT Group Communications
BT Centre
81 Newgate Street
London EC1A 7AJ

BT Group plc
Registered Office:
81 Newgate Street London EC1A 7AJ
Registered in England no. 1800000

www.btplc.com

“BT is serious about sport and this deal means we will be offering the very

best rugby action alongside some of the most thrilling football matches from the

Premier League. That is a winning combination and one that will appeal to fans of

both sports.”

The agreement, which is worth up to £152m, covers:

· Exclusive live broadcast rights to up to 69 matches per season from Aviva

Premiership Rugby for four years starting from the 2013-14 season.

· Exclusive live broadcast rights to matches from the entire J.P. Morgan Asset

Management Sevens Series for four years starting from the 2013-14 season.

· Exclusive live broadcast rights to matches of Aviva Premiership teams in any future

European competitions for three years starting from the 2014-15 season.

Notes to editors:

Premiership Rugby is the umbrella organisation of Aviva Premiership Rugby which comprises
the following 12 clubs: Bath Rugby, Exeter Chiefs, Gloucester Rugby, Harlequins, Leicester
Tigers, London Irish, London Wasps, London Welsh, Northampton Saints, Sale Sharks,
Saracens and Worcester Warriors

For further information
Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour
number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369. All news releases can
be accessed at our web site: http://www.btplc.com/News

For further details please contact Paul Morgan, Communications Director of Premiership
Rugby on 07557 477796 or

About BT
BT is one of the world’s leading providers of communications services and solutions,
serving customers in more than 170 countries. Its principal activities include the provision of
networked IT services globally; local, national and international telecommunications services
to its customers for use at home, at work and on the move; broadband and internet products
and services and converged fixed/mobile products and services. BT consists principally of
four lines of business: BT Global Services, BT Retail, BT Wholesale and Openreach.

In the year ended 31 March 2012, BT Group’s revenue was £18,897m with profit before
taxation of £2,445m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and
encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on
stock exchanges in London and New York.

For more information, visit www.btplc.com

2